About Us

Protege International, founded by entrepreneurs whose previous venture was acquired by a FTSE 10 company, pioneered the super premium Irish spirits category in 2001 with THE WILD GEESE® Irish Whiskey Collection. As one of the first independent Irish whiskey producers and the first to introduce a super-premium collection, we helped establish what has become the world’s fastest-growing spirits category.  This has since been expanded to include multi-ward winning spirits, Irish Vodka, Irish Gin, Irish Honey Liqueur, Caribbean Rums and our latest innovations, THE DULLAHAN® Irish Spirit and AFTER HOURS® Irish Cream Liqueur. 

Our diverse portfolio now extends across multiple categories, headlined by the legendary ROUTE 66® brand. Known worldwide as a symbol of American freedom and adventure, ROUTE 66® resonates with consumers across generations and cultures, representing one of the most recognized travel and lifestyle brands globally. This iconic name, inspired by the historic highway that captured imaginations worldwide, leads our range of beer, NOLO, energy drinks, and CBD beverages, alongside INSTANT KARMA®, METAL GURU®, and THE SKULL WITH SUNGLASSES®.    In the Scotch whisky category, our HADRIAN’S WALL® brand brings a fresh, contemporary perspective to this traditional market.

Protege International, always innovating always succeeding.