(Source ‘The Spirits Business’)
TFWA Asia Pacific returns to Singapore this May with one hell of a travel retail party for old faces and new.
“The Avalon Group will be giving three new Irish spirits a global debut at TFWA Asia Pacific this year. All three products, as with The Wild Geese Irish Whiskey, have a brand story centred on the “untameable spirit” of the Irish displacement.
Untamed Irish Vodka is distilled from apples for a “distinctly smooth” flavour, and carries the tagline, “The vodka lover’s vodka” on an art nouveau-style bottle featuring a striking image of spreading wings.The Exiles Gin meanwhile is made using five botanicals native to Ireland, including shamrock. Also launching is The Wild Geese Irish Honey Liqueur.
WHAT THEY SAY: “Avalon Group answers high market demand with the world’s first super-premium collection or Irish Spirits. Irish products have a global appeal and as Asian markets continue to grow, TFWA is the perfect time to launch Avalon’s new products, which combine luxury, innovation and Irish tradition.”